Once a market researcher for The Nielsen Company, I was headhunted to the cosmetics industry as a product and marketing manager for L’Oreal in Sweden. The invaluable experience and training gave a good understanding of the intricacies and dynamics involved in consumer marketing and the implications of multi-national branding. These experiences were considerably extended when I joined the advertising world in Sweden and the US and was involved in the marketing of products and services in a wide variety of fields and to target groups ranging from a selected few to the mass national and international markets. Not to mention my experiences from working as a marketing consultant in far away markets like Southeast Asia and India.
Oh, and not to forget my MBA, Business Administration/Marketing, from Uppsala University.
THE ONLY PEOPLE WHO SEE THE WHOLE PICTURE ARE THE ONES WHO STEP OUT OF THE FRAME – SALMAN RUSHDIE: THE GROUND BENEATH HER FEET